Case Study 2
Case Study: Edujournal – Driving Organic Growth in the E-Learning Sector
Client: Edujournal
Industry: SaaS (Software as a Solution), E-Learning, ERP, LMS
Location: Singapore, India
Objective: To achieve increased website traffic, improved visibility, and organic growth in the highly competitive e-learning sector.
Overview
Edujournal, a Singapore-based educational software provider, offers a comprehensive suite of services including student management, course management, and learning management solutions. Catering to a broad spectrum of the educational sector, Edujournal aims to establish itself as a leading platform for e-learning, schools, and training organizations.
Target Industry: E-Learning, Schools, Training Sectors
Target Audience: CEOs, Owners, Managers, Founders, Course Creators, Tutors, Training Centers, Coaches
Primary Market: Singapore, with outreach to other Asian countries
Challenges
As a burgeoning startup, Edujournal faced the daunting task of:
– Increasing local website traffic and user registrations
– Establishing a strong brand presence in the target market
– Enhancing domain authority and improving search engine rankings for specific keywords
– Boosting monthly visitors—all through organic means
Precisepick’s Strategic Approach
SEO Audit and Optimization: The initial phase involved a comprehensive SEO audit to identify and rectify issues related to duplicate, broken, and unnecessary pages. This process was crucial in laying the groundwork for improved search engine visibility.
Keyword Research and Content Strategy: Detailed keyword research was conducted to pinpoint relevant target keywords. This informed a content strategy that included the creation of SEO-optimized content for the website and blog, alongside the republishing of older blog posts to maximize reach and engagement.
Enhanced Visibility Initiatives: To bolster visibility, Edujournal was registered on numerous SaaS review sites, startup directories, and classifieds. These efforts significantly increased domain authority and backlink quantity, while targeted submissions to Singapore-based classifieds and directories improved local SEO.
Lead Generation Strategy: Beyond SEO and content marketing, Precisepick implemented a lead generation strategy that leveraged social media platforms, email marketing campaigns, and targeted ads to engage potential leads. By creating valuable, informative content and offering free trials or demos, Edujournal was able to attract and convert prospects into registered users. Strategic partnerships with educational institutions and participation in e-learning forums further amplified lead-generation efforts.
Results
The strategic SEO and content marketing initiatives undertaken by Precisepick yielded remarkable results for Edujournal:
– A 250% increase in relevant traffic within just two months
– Over 500 new backlinks, enhancing the site’s overall SEO profile
– Multiple keywords achieving first-page rankings on search engines
– 18k leads generated in 9 years with a cost per lead of 76 INR
This comprehensive approach not only enhanced Edujournal’s online presence but also set the stage for sustained organic growth and brand recognition within Singapore and beyond.
Conclusion
Edujournal’s journey underscores the importance of a well-crafted SEO and content marketing strategy in the competitive e-learning industry. Through Precisepick’s tailored solutions, Edujournal has made significant strides towards achieving its goal of becoming a dominant force in the educational sector, marking a new chapter in its growth trajectory.
